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Mail marketers often believe that any e-mail that has in its subject or body the words “free” would be filtered. But this is not always true. Even though certain mails, which include different combinations of words containing “free” are filtered, the ISPs could often block your e-mails for other well-known reasons. As a good example one can use the HTML code. If you use in the e-mails you send incorrect or outdated code, domains such as Hotmail and AOL would surely block it, either send to bulk or junk folders. Even if you see

A common email marketing misconception is email is filtered because it contains words such as "free" in the subject line or body. By itself, that won't get your email filtered. Though certain content combinations may get a message filtered, ISPs may be trapping your legitimate email for infractions you rarely pay attention to. Take HTML code. Using outdated or incorrect code is a major reason why email to domains such as MSN/Hotmail and AOL are blocked or delivered to bulk or junk mail folders. You may think you don't have to worry about this.